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Full production campaign for eToro's Recurring Investment feature. Dollar-cost averaging made easy — automated investing across stocks, ETFs and crypto.
Product: eToro Recurring Investment — automated scheduled investing
Core message: Dollar-cost averaging made easy. Build wealth on autopilot.
Regions: UK (FCA), EU (CySEC), Australia (ASIC), Global, US (crypto only)
1. Passive investors — 30-50, moderate income, hold index funds. Motivated by long-term compounding.
2. Busy professionals — 28-45, high income, limited time. Want to automate finances.
3. Young investors — 18-30, entry-level, new to investing. Want to start small and build consistently.
4. Existing eToro traders — Active manual traders who could complement with automation.
Discipline: "The smartest investors don't time the market — they stay in it."
Simplicity: "Investing shouldn't be a full-time job."
Starting small: "Big portfolios start with small, consistent steps."
Emotional control: "Take emotions out of investing."
eToro is the only platform combining recurring investments with social trading, CopyTrader and Smart Portfolios — giving users both automation AND community intelligence. Competitors (Trading 212, Revolut, Scalable Capital, Coinbase) offer recurring buys but lack the social investing ecosystem.
Stop trying to time the market. eToro's Recurring Investment automates your investing — choose stocks, ETFs or crypto, pick a schedule and let consistency build your wealth over time.
CTA: Learn More
Too busy to check the markets every day? Set up recurring investments on eToro and build your portfolio automatically. Daily, weekly or monthly — you choose.
CTA: Get Started
You don't need a fortune to start investing. With eToro's Recurring Investment, automate regular contributions and let dollar-cost averaging work for you over time.
CTA: Learn More
Set up automated investments on eToro. Choose from 10,000+ stocks, ETFs and 150+ crypto. Daily, weekly or monthly schedules. Capital at risk.
eToro's Recurring Investment does exactly that. Pick your stocks, ETFs or crypto. Set daily, weekly or monthly. Done. Your portfolio grows while you get on with life.
Subject: The investment strategy most millionaires use
Explains dollar-cost averaging and introduces Recurring Investment as the automated solution.
Subject: The investors who worry less about market crashes
Social proof + benefits of consistent investing through volatility.
Subject: Set up your recurring investment today
Direct CTA with 3-step setup process. Urgency through simplicity.
Automate your investing on eToro. Set a schedule for stocks, ETFs or crypto.
Set up automatic investments in three taps. Daily, weekly or monthly — you choose.
3 variants: Discipline, Simplicity, Starting Small
Navy background, Bebas Neue headline (ALL CAPS, white), phone mockup with recurring investment UI, green CTA pill, white disclaimer bar at bottom.
Facebook Instagram LinkedIn
Full-screen vertical format
Stacked headline "SET IT. FORGET IT. GROW IT.", centred phone mockup, three benefit icons, swipe-up CTA, app store badges.
Instagram Stories TikTok
Compact DCA message
"SET IT. GROW IT." — 2-word headline, small phone mockup, green CTA, minimal design. Under 150KB.
Programmatic DV360
Hook → Problem → Solution → Benefits → End card
"What if your money invested itself?" opening hook. App UI walkthrough. British VO. Disclaimer in first 5s and on end card.
YouTube Meta Video
Clean, bold DCA header
Split composition: headline text left, phone mockup right. eToro logo top-left. No CTA in header (placed in body).
✅ eToro Green #13C636 for CTAs and accents
✅ Navy #000021 for backgrounds
✅ Logo never tilted or italicised
✅ Disclaimer on separate background bar
✅ Official App Store / Google Play badges
✅ Primary colours only (no secondary palette)
🇬🇧 EN-GB: Default. ISA angle available. FCA 71% disclaimer.
🇺🇸 EN-US: Crypto recurring ONLY. No stocks/ETFs. FinCEN disclaimer.
🇩🇪 DE: "Surprisingly eToro" regional hook. CySEC 51%.
🇪🇸 ES: Standard CySEC compliance. No crypto wallet refs.
🇮🇹 IT: "Invest in Your Future" regional angle. Education focus.
🇫🇷 FR: "PARLEZ CASH" angle. No crypto wallet references.
| Channel | Budget % | Primary audience | Format |
|---|---|---|---|
| Meta (FB/IG) | 35% | All audiences | Static + Video + Stories |
| Google (Search/YT/UAC) | 25% | Intent-based | Search + Video + UAC |
| TikTok | 15% | Gen Z / Millennials | UGC-style video |
| 8% | Professionals | Static + thought leadership | |
| Programmatic | 7% | Retargeting | Display banners |
| Email / Push | 7% | Existing users | 3-email nurture + push |
| X (Twitter) | 3% | Crypto (US) | Text + image |
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
No FOMO language Fair, clear, not misleading No gamification
ARSN 637 489 466, promoted by eToro AUS Capital Pty Ltd AFSL 491139. Your capital is at risk. Other fees apply.
Cryptocurrency trading is offered through eToro USA LLC. Cryptocurrency is highly speculative in nature, involves a high degree of risk, and is not suitable for all investors. The value of cryptocurrency may fluctuate and, as a result, clients may lose more than their original investment. Cryptocurrency is not regulated by any central bank and is not insured or guaranteed by the FDIC or SIPC.
Crypto recurring ONLY — No stocks/ETFs in US
Cryptoasset investing is highly volatile and unregulated in the UK and some EU countries. No consumer protection. Tax on profits may apply.
This campaign was built using a serial 6-wave AI process:
Strategy
Market research, audiences, positioning, competitive analysis
Copy
20 headlines, social posts, ad copy, email sequence, push
Creatives
5 creative briefs across social, stories, display, video, email
Landing Page
Responsive HTML, 6 language versions, regional compliance
Distribution
7-channel plan, targeting, A/B tests, KPIs
Deploy
Campaign hub, Vercel deployment, QA